A 360° project involving product design, communication and strategy for Metalbottoni S.p.A., an Italian accessory manufacturer for high-end fashion brands. At the core of its business, Metalbottoni has established quality, transparency and sustainability. This project regards the design of a new product line —NoEnd— grouping accessories to facilitate garment disassembly and therefore reusability and recyclability
Alessandro Valli
Metalbottoni S.p.A.
Spring 2024
©METALBOTTONI 2024
Product Line Strategy
The project began with the goal of proposing a strategic expansion and reform of Metalbottoni's current sustainable product line by adding a new subline and its related visual communication.
Naming and Colours proposal
NoEnd is a product line grouping solutions to enhance garment durability and recyclability, facilitating disassembly through the use of removable trims and hardware.
Products Communication
Logo and naming proposals
The naming proposal of the new sub-line uses the prefix "NO" adopted for the line name NoImpact. NoEnd indicates the main feature of this group of products; solutions to improve recyclability and durability of the garment and its components. In the same optic, two logo proposals have been made to invoke the concept of circularity.
Product Design
Illustrations and sketches
Prototyping and testing
One of the project's ambitions was to make all the components disassemblable but also mono-materials, using stainless steel for durability, recyclability, quality and avoiding the use of electroplating.
Editorial Product Presentation
This is the design related to the physical booklet for printing. Here below is illustrated ReMove, an item inserted in the product line above shown NoEnd. The following editorial project will serve to present all the other products of this line.
Paper Size: 20x20mm
Layout sketch with physical product samples
ReMove: Screwable accessories
ReUse: Sewing accessories
ReMove and ReUse are two groups of accessories — usually not removable — with to different solutions of non-permanent fastening on the garment to facilitate repairability and circularity at the end of life.
Typography and colors
The predominant colour #408B9B is assigned as the reference colour of the subline NoEnd since every subline has one between the green and blue scale to symbolize sustainability.
Final design proposal
The booklet has to contain physical samples of the products (right side) accompanied by the relative assembly tool. The left side of the template is dedicated to the explanation of the product features and illustrations about its functionalities.
Printed Prototype
Digital Material
Posters
Digital posters in two versions for marketing activity. The project also included photo shooting of the physical items in different contexts, one with a sports fabric and another one with leather.
