The project proposes a visual identity concept for a holiday house service launched in Sicily, originating from a renovated old farm near the town of Scicli, but with plans for expansion to other locations.
Alessandro Valli
Commissioner: Maria Teresa Ricciardo — Case MaTe
2024
The concept proposes a main logo — Case MaTe — with the function of a brand to encapsulate all the properties in the different locations.
In the perspective of future business expansions, the proposal involves giving each house a unique name, in addition to the name of the business (Case Maté), to ensure continuity in the brand identity.
Each house would be given a feminine name accompanied by the prefix 'Dimora.' The name is connected to the history and culture of the land where the house is located. Tied to the name and forming part of the logo, a silhouette representing the personification of the house would be included.
